What is (RED)tm ?
(RED) is a brand of products that were created to raise awareness and money for the Global Fund by pairing up with some very large businesses. A portion of the funds from each purchase of these (PRODUCT) RED products goes directly to the Global Fund to invest in African AIDS programs, many which focus on women and children.
(RED) was started by Bono (awesome lead singer of U2) and Bobby Shriver, the Chairman of DATA (Debt, AIDS, Trade Africa) in order to fight against AIDS in Africa. They are partnering with huge companies such as American Express, Converse, Gap, Giorgio Armani, and Motorola in their (PRODUCT) RED line of products that helps fight AIDS in Africa.
Currently, private businesses are donating less than 1% of the Global Fund's resources! (RED) has been created to greatly increase the contribution that private businesses give towards this very important cause.
The name (RED) is expresses the color of emergency and the color of blood, one of the ways HIV enters the human body.
Women make up the quickest growing population group living with HIV/AIDS in Sub-Saharan Africa. The impact of this fact on the children of those women and their infected partners is very significant. However, by helping these parents start treatment of anti-retroviral drugs, the survival of children becomes less precarious.
Did you know that 25 million people in Africa have HIV/AIDS?
Did you know that 13 million children have been orphaned because of HIV/AIDS and this number is growing? 2,000 children, most of who are from Sub-Saharan Africa, are infected with HIV every single day.
Help fight this tragic epidemic and purchase products from (RED)'s partners. Your purchase gets you cool stuff and you save lives. It's that simple. You CAN make a difference. We all can. Thank you.
